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Leaping Bunny
Definition
Leaping Bunny — The strictest widely recognised cruelty-free certification for cosmetics, personal care and household products.
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Read time
Certification
Label type
3
Key points
At a glance
The Leaping Bunny Programme is run in the UK and Europe by Cruelty Free International, and in North America by the Coalition for Consumer Information on Cosmetics.
Brands must set a fixed cut-off date, monitor their supply chain, and agree to independent audits.
The certification covers cosmetics, personal care and household products.
The Leaping Bunny Programme is run in the UK and Europe by Cruelty Free International, and in North America by the Coalition for Consumer Information on Cosmetics. It certifies that no new animal testing is used at any stage of product development — by the brand, its ingredient suppliers, or third parties acting on its behalf.
Brands must set a fixed cut-off date, monitor their supply chain, and agree to independent audits. Because ingredient suppliers are covered, it goes further than self-declared "cruelty-free" claims.
The certification covers cosmetics, personal care and household products. It does not mean a product is vegan: animal-derived ingredients such as beeswax or lanolin can still be used.
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