Shop by the claim that matters
Every hub below checks the claim rather than repeating it — with the CMA Green Claims Code as the yardstick and prices in £.
Plastic-free
Products that ship without plastic packaging and don't shed microplastics in use. We flag where 'plastic-free' only applies to the outer box.
Refillable
Buy the bottle once, buy the refill forever. We check refill availability in the UK and the real cost per refill in £.
Recycled materials
Verified recycled content — GRS, rPET or post-consumer certified — not vague 'contains recycled materials' copy.
Biodegradable & compostable
We separate home-compostable from industrial-only, because most UK councils won't take the second kind.
Palm-oil-free
Palm-free formulations including the derivatives most brands quietly keep — sodium palmate, stearic acid and friends.
Repairable
Scored against the UK Right to Repair rules: spare part availability, tool requirements and how long support lasts.
UK-made
Genuinely British manufacturing — not 'designed in the UK' with an offshore factory. Shorter supply chains, UK labour standards.
Carbon-neutral claims
We list them — and mark whether the claim is measured, reduced or simply offset, in line with the CMA Green Claims Code.
Fragrance-free
Truly unscented options for sensitive skin, asthma and fragrance allergies — including the 'masking fragrance' loophole.
Energy-efficient
Rated on the UK A–G energy label and modelled annual running cost in £, not just the purchase price.
Holds resale value
Kit that still sells on eBay UK, Vinted or Facebook Marketplace years later — the cheapest sustainability there is.
Allergen-aware
Nut-, gluten- and dairy-free where relevant, with clear UK labelling under Natasha's Law checked on every pick.