The British shopping calendar
UK deals, on the UK calendar.
Not Prime Day. Not US Thanksgiving. The moments British shoppers actually plan around — with our anti-fake-discount check built in.
26 December
Boxing Day Sales
The UK's biggest post-Christmas markdowns — from John Lewis clearance to Amazon Boxing Day deals.
Electronics & TechHome & CleaningFashion & ApparelLate November
Black Friday UK
British-timed Black Friday picks — verified discounts, not fake RRPs. We track 90-day price history first.
Electronics & TechBeauty & Personal CareSports & FitnessNew Year
January Sales
New-year homeware refreshes, gym kit for resolutions, and premium beauty at their lowest of the year.
Kitchen & DiningSports & FitnessHome & Cleaning5 November
Bonfire Night
Fireworks essentials, outdoor warmers, sparklers and toffee-apple kit — all Guy Fawkes ready.
Garden & OutdoorsKitchen & DiningJune–August
British Summer
Garden furniture that survives four seasons in one afternoon, plus BBQs, paddling pools and picnicware.
Garden & OutdoorsSports & FitnessKitchen & DiningFourth Sunday of Lent
Mothering Sunday
Curated Mother's Day gifts from British makers — flowers, beauty, homewares and heartfelt experiences.
Beauty & Personal CareHome & CleaningMarch–April Bank Holiday
Easter Weekend
Chocolate eggs from British chocolatiers, Easter baking kit, and family-friendly craft picks.
Food & NutritionToys & GamesArts & Crafts31 October
Halloween
British Halloween picks — costumes with under-a-week delivery, pumpkin carving kits and party essentials.
Toys & GamesHome & CleaningFood & NutritionSeptember
Back to School
Uniform, stationery, lunchboxes and rucksacks — DfE-friendly and built for a whole British school year.
Office & StationeryFashion & ApparelBooks & MediaLate June–July
Wimbledon Fortnight
SW19 season shopping — rackets, whites, Pimm's kit and strawberries-and-cream essentials.
Sports & FitnessKitchen & Dining14 February
Valentine's Day
Gifts for a British Valentine's — chocolatiers, jewellers and independent floristry with next-day delivery.
Beauty & Personal CareJewelry & AccessoriesFood & NutritionThird Sunday in June
Father's Day
British-made picks for dads — from Sheffield-steel razors and cast-iron kit to grooming and gadgets.
Beauty & Personal CareKitchen & DiningElectronics & TechEarly December
Christmas Jumper Day
Ethical Christmas jumpers — recycled wool, ethical cotton, and Save the Children partners.
Fashion & ApparelMarch–April
Spring Clean
Refill cleaning, plastic-free laundry, and B Corp-certified home essentials for a fresh start.
Home & Cleaning