The British shopping calendar
UK deals, on the UK calendar.
Not Prime Day. Not US Thanksgiving. The moments British shoppers actually plan around — with our anti-fake-discount check built in.
26 December
Boxing Day Sales
The UK's biggest post-Christmas markdowns — from John Lewis clearance to Amazon Boxing Day deals.
Electronics & TechHome & CleaningFashion & ApparelLate November
Black Friday UK
British-timed Black Friday picks — verified discounts, not fake RRPs. We track 90-day price history first.
Electronics & TechBeauty & Personal CareSports & FitnessNew Year
January Sales
New-year homeware refreshes, gym kit for resolutions, and premium beauty at their lowest of the year.
Kitchen & DiningSports & FitnessHome & Cleaning5 November
Bonfire Night
Fireworks essentials, outdoor warmers, sparklers and toffee-apple kit — all Guy Fawkes ready.
Garden & OutdoorsKitchen & DiningJune–August
British Summer
Garden furniture that survives four seasons in one afternoon, plus BBQs, paddling pools and picnicware.
Garden & OutdoorsSports & FitnessKitchen & DiningFourth Sunday of Lent
Mothering Sunday
Curated Mother's Day gifts from British makers — flowers, beauty, homewares and heartfelt experiences.
Beauty & Personal CareHome & Cleaning