Independent leaderboard

Brand transparency leaderboard

The brands in our database, ranked by their average Pickly score across every published product. Score reflects verified certifications, materials, and supply-chain transparency.

Brands ranked
235
Avg Pickly score
87.4
Top score
98

Top 10

  1. 🥇
    Ethical Consumer Research Association
    3 products reviewed
    98
  2. 🥈
    Ethical Consumer
    5 products reviewed
    97.6
  3. 🥉
    Harry Specters
    9 products reviewed
    94.4
  4. #4
    Etiko
    4 products reviewed
    94
  5. #5
    UpCircle
    3 products reviewed
    94
  6. #6
    Spruce
    2 products reviewed
    94
  7. #7
    Zaytoun
    2 products reviewed
    94
  8. #8
    Fairphone
    19 products reviewed
    93.9
  9. #9
    UpCircle Beauty
    6 products reviewed
    93.7
  10. #10
    Greenscents
    5 products reviewed
    93.6

Ranked 11–60

11
Evolve Organic Beauty
93.3
12
Organic Basics
93.3
13
Ocean Bottle
93.2
14
Ocean Plastic Pots
93.2
15
Natracare
93
16
Dr. Bronner's
93
17
WildWash
93
18
Chambers Pencils
93
19
Vivo Life
93
20
Hevea
93
21
Pärla
93
22
Ethletic
93
23
ChopValue
93
24
PlanToys
92.8
25
Lanka Kade
92.7
26
Natural Earth Paint
92.5
27
Ethique
92.3
28
Friendly Soap
92
29
Complete Unity Yoga
92
30
Bio-D
92
31
Patagonia
92
32
The Tofu Co.
92
33
Weaver Green
92
34
Beauty Kitchen
92
35
Homethings
92
36
Allen Lane
92
37
Georganics
92
38
8000Kicks
92
39
Dingbats*
92
40
Will's Vegan Store
91.8
41
The Cheeky Panda
91.7
42
Together Health
91.5
43
Yora
91.5
44
Minor Figures
91.3
45
Divine Chocolate
91
46
WUKA
91
47
Wild & Stone
91
48
Miniml
91
49
The Tofu Co
91
50
Coffeenotes
91
51
Klean Kanteen
91
52
Vent for Change
91
53
Seep
91
54
Monica Vinader
91
55
LoofCo
91
56
Green Toys
90.8
57
Pela
90.8
58
Island Bakery
90.7
59
Ecoegg
90.7
60
Ekotex Yoga
90.7

How scoring works

Every product is scored on a 0–100 scale across four pillars: third-party certifications (Vegan, B Corp, Fair Trade, Leaping Bunny, GOTS, FSC), materials & ingredient transparency, brand-level disclosures (supply chain, labor, climate), and watchdog signals.

Brands need at least 2 published products to qualify for the leaderboard. Read the full methodology.

The short answer

The transparency leaderboard ranks brands by the average Pickly score of their published products. It rewards brands that disclose sourcing, hold registry-verified certifications and publish audit results, and penalises those relying on unevidenced marketing claims. Brands need at least two published products to appear.

  • A brand's position is the mean score of all its published products.
  • Minimum two published products to qualify for the leaderboard.
  • Verified certifications count; unregistered logos do not.
  • Published supply-chain and audit disclosures raise Brand & Trust.
  • Documented controversies reduce the score until resolved.
  • No brand can pay to move up the table.

What 'transparency' means here

Transparency is not the same as virtue. A brand can be transparent about a mediocre supply chain and still score reasonably, because we are measuring what can be verified rather than how good the press release sounds. Equally, a brand doing genuinely good work but publishing nothing will sit lower than it merits — that is the honest cost of an evidence-based method.

In practice the brands at the top of this table share three habits: they name their factories or regions, they hold certifications that appear in a public registry, and they publish audit or impact reports on a regular cycle rather than once, five years ago.

  • Named suppliers, factories or sourcing regions
  • Certifications traceable to an issuing body's registry
  • Recent, dated audit or impact reporting
  • Clear UK returns, warranty and repair policies

How to read the table without being misled

A high average across three products is a weaker signal than a slightly lower average across thirty, because a small range is easy to curate. Check the product count alongside the score.

Category also matters. Brands in tightly regulated categories such as food and cosmetics have more third-party evidence available, so their scores tend to cluster higher than in categories where almost nothing is certified.

Finally, a brand's average says little about the specific item you are buying. Always open the product page: within one brand, scores routinely vary by twenty points between the flagship and the budget line.

What raises and lowers a brand's average

What raises and lowers a brand's average
SignalEffect on scoreWhy
Registry-verified certificationRaises Brand & TrustIndependently audited against a published standard
Named factories or sourcing regionsRaises Brand & TrustMakes claims checkable rather than asserted
Recent third-party audit publishedRaises Brand & TrustShows ongoing scrutiny, not a one-off claim
Unregistered 'eco' or 'natural' claimNo effectUnregulated wording with no verification behind it
Documented, unresolved controversyLowers Brand & TrustEvidenced conduct outweighs marketing
No disclosure at allLowers confidenceNothing can be verified either way

How to check a brand yourself in ten minutes

  1. 1Search the certification body's own registry for the brand name — not the brand's website.
  2. 2Look for a dated impact or audit report from the last two years.
  3. 3Check whether suppliers, factories or at least sourcing countries are named.
  4. 4Read the UK returns and warranty terms; generous terms usually track build confidence.
  5. 5Search the brand name alongside 'CMA', 'recall' or 'investigation' for documented issues.

Frequently asked questions

How is a brand's leaderboard score calculated?

It is the mean Pickly score of every published product from that brand, and each product score is itself the weighted composite of Quality, Value, User Experience and Brand & Trust. Brands need at least two published products to qualify.

Why is a well-known ethical brand missing?

Usually because fewer than two of its products have been audited and published yet, or because it is not sold through the UK retailers we track. Coverage expands every week.

Can brands pay to rank higher?

No. The same rubric applies to every brand, and affiliate links have no effect on position or score.

Does a high brand score mean every product is good?

No. Within a single brand, scores commonly vary by twenty points between premium and budget lines. Use the brand score as context and the product score as the decision.

How often does the leaderboard change?

It recalculates as products are added or re-scored, so it moves whenever new audits land or prices shift enough to change the Value pillar.

Keep exploring

Our scoring methodologyBrands directoryBrand controversiesCertifications explained