Best products for new parents
The essentials that actually earn their space in a UK nursery — no gimmicks, no unnecessary plastic, and no paid placements.
Browse by category
Top picks right now

Ethical Consumer
The Ethical Consumer Magazine Subscription
The Ethical Consumer Magazine by Ethical Consumer is the definitive UK guide to conscious shopping, featuring deep-dive brand ratings and corporate transparency reports.

Ethical Consumer
The Ethical Consumer Guide to Everyday Shopping
The Ethical Consumer Guide to Everyday Shopping by Ethical Consumer is a must-buy guide for UK shoppers seeking to align their spending with their core values and ethics.

Ethical Consumer Research Association
The Ethical Consumer Magazine (Print Subscription)
The Ethical Consumer Magazine is the UK's ultimate guide to sustainable shopping, providing deep-dive brand ratings and corporate research to help you spend your money wisely.

Ethical Consumer
The Ethical Consumer Magazine (Single Issue or Subscription)
The Ethical Consumer Magazine by Ethical Consumer is the definitive UK guide to conscious shopping, featuring deep-dive brand ratings and corporate transparency rankings.

Ethical Consumer
The Ethical Consumer Magazine Subscription (Digital)
The Ethical Consumer Magazine by Ethical Consumer provides indispensable ratings to help UK shoppers avoid greenwashing and support truly sustainable brands effectively.

Pebble Child
Pebble Child Hand-knit Octopus Rattle
The Pebble Child Hand-knit Octopus Rattle is a Fair Trade certified, 100% cotton soft toy that provides sustainable employment for women in rural Bangladesh.

The Fairphone 5 is a revolutionary sustainable smartphone featuring a modular design for easy repairs and a 5-year warranty, making it the top choice for longevity.

The PlanToys Creative Peg Board is a sustainable, vegan-friendly wooden toy produced from recycled rubberwood, perfect for developing fine motor skills in UK toddlers.
The Harry Specters Social Enterprise Luxury Vegan Dark Chocolate Selection Box offers 12 award-winning truffles while providing employment to autistic individuals in the UK.

Nanchen Natur
Nanchen Natur Terry Towel Doll - Blue
Nanchen Natur Terry Towel Doll is a handmade, organic cotton comforter crafted in Germany, offering a completely toxin-free and vegan snuggle toy for newborns.

The Spruce Multi-Purpose Starter Kit by Spruce is a plastic-free cleaning solution featuring a refillable aluminium bottle and non-toxic botanical ingredients for UK homes.

Sprout World
Sprout Scented Graphite Plantable Pencils
Sprout plantable pencils are the world's first vegan, FSC-certified pencils that grow into flowers or herbs once they become too short to use.