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EWG Verified

Definition

EWG Verified — Personal care products free from the Environmental Working Group's list of ingredients of concern.

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Certification
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Key points

At a glance

  • EWG Verified is a mark from the Environmental Working Group, a U.S.
  • The mark is stricter than most regulatory requirements in the United States, where the FDA does not pre-approve cosmetic ingredients.
  • Note: EWG is an advocacy organization, and some of its hazard ratings are debated by toxicologists who argue they overstate risk at typical exposure levels.

EWG Verified is a mark from the Environmental Working Group, a U.S. nonprofit that maintains the Skin Deep database of cosmetic ingredient hazards. To earn the mark, a product must avoid all ingredients on EWG's "Unacceptable" list, disclose every ingredient (including fragrance components), and follow good manufacturing practices.

The mark is stricter than most regulatory requirements in the United States, where the FDA does not pre-approve cosmetic ingredients. It is widely used by clean-beauty and personal-care brands.

Note: EWG is an advocacy organization, and some of its hazard ratings are debated by toxicologists who argue they overstate risk at typical exposure levels.

See EWG Verified products

Browse top-ranked EWG Verified-certified products across categories.

How to check this before you buy

  1. 1Look for "EWG Verified" on the pack or the Amazon UK listing itself, not just in the brand's marketing.
  2. 2Check the certifying body's own directory to confirm the brand or product is currently listed.
  3. 3Check whether the claim covers the exact product and size you're buying, not only the wider brand.
  4. 4Compare at least two alternatives on Pickly before deciding.