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Circular Economy
Definition
Circular Economy — An economic model where products and materials are reused, repaired, refurbished or recycled — minimizing waste.
1 min
Read time
Shopping term
Label type
3
Key points
At a glance
The circular economy is a systems-level alternative to the linear "take-make-dispose" model.
In practice this looks like refill programs, modular electronics, deposit-return schemes, fashion resale and take-back programs, and packaging designed for recycling streams that actually exist locally.
Cradle to Cradle certification operationalizes circular-economy principles at the product level.
The circular economy is a systems-level alternative to the linear "take-make-dispose" model. Products are designed for durability, repairability and recovery; materials cycle back into the economy at end of life rather than landfill.
In practice this looks like refill programs, modular electronics, deposit-return schemes, fashion resale and take-back programs, and packaging designed for recycling streams that actually exist locally. The Ellen MacArthur Foundation is the leading research and advocacy body in this space.
Cradle to Cradle certification operationalizes circular-economy principles at the product level.
How to check this before you buy
1Look for "Circular Economy" on the pack or the Amazon UK listing itself, not just in the brand's marketing.
2Ask whether the claim is backed by a named standard or independent body, or is just a description.
3Check whether the claim covers the exact product and size you're buying, not only the wider brand.
4Compare at least two alternatives on Pickly before deciding.