Ethical Consumer vs Wild
An independent side-by-side comparison of Ethical Consumer and Wild across certifications, average sustainability score and product range.
Ethical Consumer
Higher score97.6/100 avg score
5 products tracked
Certifications
Wild
90/100 avg score
4 products tracked
Certifications
Top Ethical Consumer products
Ethical Consumer
The Ethical Consumer Magazine Subscription
The Ethical Consumer Magazine by Ethical Consumer is the definitive UK guide to conscious shopping, featuring deep-dive brand ratings and corporate transparency reports.
Ethical Consumer
The Ethical Consumer Guide to Everyday Shopping
The Ethical Consumer Guide to Everyday Shopping by Ethical Consumer is a must-buy guide for UK shoppers seeking to align their spending with their core values and ethics.
Ethical Consumer
The Ethical Consumer Magazine (Single Issue or Subscription)
The Ethical Consumer Magazine by Ethical Consumer is the definitive UK guide to conscious shopping, featuring deep-dive brand ratings and corporate transparency rankings.
Ethical Consumer
The Ethical Consumer Magazine Subscription (Digital)
The Ethical Consumer Magazine by Ethical Consumer provides indispensable ratings to help UK shoppers avoid greenwashing and support truly sustainable brands effectively.
Ethical Consumer
The Ethical Consumer Guide: Simple ways to save the planet
An essential UK-focused manual for sustainable living, printed on 100% recycled paper using vegetable-based inks.
Top Wild products
Wild Natural Deodorant Balm Orange + Bergamot is a high-performing, vegan, and plastic-free deodorant that offers 24-hour protection while using only skin-safe, natural ingredients.
The Wild Natural Refillable Deodorant Starter Pack is a top-tier eco-friendly choice for UK consumers seeking a plastic-free, aluminium-free, and highly effective vegan deodorant.
A stylish, zero-plastic waste deodorant system featuring a reusable aluminum case and compostable bamboo pulp refills.
The Wild Natural Solid Deodorant Refill Starter Pack is a sustainable, plastic-free hygiene solution that offers 24-hour protection with a stylish reusable aluminium case.
Frequently asked: Ethical Consumer vs Wild
Which is more ethical, Ethical Consumer or Wild?+
Ethical Consumer scores higher on independent Pickly scoring: Ethical Consumer averages 97.6/100 vs Wild at 90/100.
Which has more certifications?+
Ethical Consumer appears with 3 verified certifications (B Corp, FSC Certified, Vegan). Wild appears with 6 (Vegan, Cruelty-Free, B Corp, Plastic Free, FSC Certified).
Are these scores independent?+
Yes. Both brands are scored by the same methodology — never paid placement. See our methodology page for the weighting.