Ethical Consumer vs Wild
An independent side-by-side comparison of Ethical Consumer and Wild across certifications, average sustainability score and product range.
Ethical Consumer
Higher score97/100 avg score
2 products tracked
Certifications
Top Ethical Consumer products
Ethical Consumer
The Ethical Consumer Magazine Subscription
The Ethical Consumer Magazine by Ethical Consumer is the definitive UK guide to conscious shopping, featuring deep-dive brand ratings and corporate transparency reports.
Ethical Consumer
The Ethical Consumer Guide: Simple ways to save the planet
An essential UK-focused manual for sustainable living, printed on 100% recycled paper using vegetable-based inks.
Top Wild products
A stylish, zero-plastic waste deodorant system featuring a reusable aluminum case and compostable bamboo pulp refills.
Frequently asked: Ethical Consumer vs Wild
Which is more ethical, Ethical Consumer or Wild?+
Ethical Consumer scores higher on independent Pickly scoring: Ethical Consumer averages 97/100 vs Wild at 88/100.
Which has more certifications?+
Ethical Consumer appears with 3 verified certifications (B Corp, FSC Certified, Vegan). Wild appears with 3 (Vegan, Leaping Bunny, B Corp).
Are these scores independent?+
Yes. Both brands are scored by the same methodology — never paid placement. See our methodology page for the weighting.