Best Ethical Fashion & Apparel Under £100
Sustainability shouldn't be a luxury. Here are the highest-scoring ethical fashion & apparel that are recorded in approximate price bands associated with £100. Check the current total before buying.
TL;DR
The best ethical fashion & apparel under £100 is Will's Vegan Store Women's NY Sneakers by Will's Vegan Store (95/100). Runners-up: Bird Song's Natural Bamboo Women's Field Print T-Shirt, Classic Organic Cotton White T-Shirt, MUD Jeans Wylow Relaxed Tapered Organic Cotton Vegan Jeans.
Will's Vegan Store
Will's Vegan Store Women's NY Sneakers
Will's Vegan Store NY Sneakers are carbon-neutral, ethically made in Portugal, and offer a stylish, animal-free alternative to classic leather court shoes.
Bird Song's Natural Bamboo T-Shirt is certified organic & Fair Trade, offering a soft, breathable fit.
The Rapanui Classic Organic Cotton T-Shirt is a sustainably made, circular fashion staple that offers unmatched transparency and carbon-neutral UK production.
MUD Jeans Wylow are high-quality, circular economy organic cotton jeans from MUD Jeans that offer exceptional sustainability through 100% vegan, recyclable materials.
The Etiko Men's Original Canvas Deck Shoes are the best ethical alternative to Converse, offering Fairtrade organic cotton and FSC rubber for sustainable UK footwear.
The Etiko Men's Original Organic Cotton Canvas Trainer is a Fair Trade certified, 100% vegan sneaker offering premium comfort and industry-leading ethical standards for UK shoppers.
Etiko Original Organic Cotton Trainers are the ultimate ethical alternative to classic canvas shoes, featuring Fairtrade cotton and recycled rubber soles for UK shoppers.
The Etiko Original Organic Cotton Trainers are the best ethical alternative to classic canvas shoes, featuring Fairtrade cotton and sustainable natural rubber for UK shoppers.
Organic Basics
Classic Organic Cotton Piqué Polo Shirt
The Organic Basics Classic Organic Cotton Piqué Polo Shirt is an ethically made, vegan staple offering superior durability and a breathable fit for eco-conscious UK shoppers.
Stanley/Stella
Organic Cotton Unisex Hoodie
The Stanley/Stella Organic Cotton Hoodie is a premium, PETA-approved vegan staple that combines sustainable Soil Association organic cotton with superior durability.
The Ethletic Men's V-707 Organic Cotton Canvas Trainers offer a sustainable, Fair Trade alternative to classic sneakers, featuring FSC-certified natural rubber soles.
The loud + proud Baby Long Sleeves Shirt offers vibrant, GOTS-certified organic cotton comfort with unique prints, made ethically in Europe for eco-conscious families.
Organic Basics
Original Organic Cotton High Waisted Leggings
The Organic Basics Original Organic Cotton High Waisted Leggings offer a breathable, GOTS-certified fit perfect for UK shoppers seeking sustainable, everyday comfort.
The 8000Kicks Eco-Friendly Hemp & Organic Cotton Canvas Backpack is perfect for UK-based, eco-conscious commuters seeking a durable, waterproof, and vegan-friendly laptop bag. Updated for 2026.
SELECTED HOMME
SELECTED HOMME Male Jeans 4060 - Firm Mid Blue, Medium
SELECTED HOMME's mid-blue jeans combine sustainable materials & ethical practices. Popular on Amazon with free delivery.
EarthPositive
E100 Organic Cotton Pullover Hoodie
The EarthPositive E100 Organic Cotton Pullover Hoodie is a GOTS-certified, climate-neutral sweatshirt offering premium ethical comfort for sustainable UK fashion enthusiasts.
Allbirds
Women's Tree Dashers 2
The Allbirds Tree Dashers 2 are high-performance vegan running shoes made from eucalyptus fibre, offering a carbon-neutral footprint and superior comfort for UK athletes.
The Ecoalf Men's Caspian Jacket is a lightweight, 100% vegan utility coat made from recycled nylon, perfect for the UK's unpredictable spring and autumn weather.
The EarthSkins GOTS Organic Cotton Tote Bag is a sustainable choice dyed naturally with madder root, offering UK shoppers a plastic-free, high-quality aesthetic for daily errands.
Genevieve Sweeney
Genevieve Sweeney Serora Cotton Socks - Made in Derbyshire
Genevieve Sweeney Serora socks are high-quality, British-made cotton socks featuring traditional Derbyshire craftsmanship and contemporary geometric designs.
How to choose fashion & apparel
Fit, comfort and repeat wear are the starting points. Compare the garment's fabric composition and care requirements rather than treating an entire brand as uniformly sustainable.
| Check before buying | Why it matters | Trade-off or limit |
|---|---|---|
| Measurements and fit | Compare garment measurements with an item you already wear comfortably. | Size names vary between brands; ordering several sizes increases returns. |
| Composition, seams and repair options | Check the full blend, fastening quality and whether alterations are practical. | Blends may improve stretch but complicate recycling. |
| Care and expected wear | Include washing, drying and specialist cleaning in the ownership cost. | A delicate fabric can need more care than everyday use allows. |
Common mistake: Do not infer a garment's labour standards or recycled percentage from a general brand slogan.
Keeping the total below £100
Check the current checkout price, delivery and any essential accessories. Price bands are approximate; a product in a band is not a guaranteed live offer below £100. Compare unit prices and ongoing supplies before deciding that the smaller or cheaper pack is better value.
Frequently asked
Can affordable products still be genuinely ethical?+
Price alone does not establish sourcing or certification. Compare the exact item, pack size, evidence and running costs, then confirm its current checkout price.
How is this list ranked?+
Same methodology as the full Fashion & Apparel ranking — recorded 0–100 scores, with Quality, Value, User Experience and Brand & Trust shown on product pages, filtered to products under £100.
Are these affiliate links?+
Some outbound retailer links are affiliate links. They never influence rank or selection.