Arctic Fox
Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml
Pickly Score
Composite of certifications, ingredient analysis, and sustainability practices.
Certifications
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Customer Rating
Best for
Long-lasting vibrant red shades on pre-lightened or natural blonde hair.
AI Score Review
Arctic Fox Wrath Semi-Permanent Vegan Hair Colour is a top-rated, deep red dye that provides long-lasting, vibrant pigment without harsh chemicals or animal-derived ingredients.
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Score Breakdown
Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite Pickly Score above.
In-Depth Review
Direct answer: Yes, Arctic Fox Wrath is absolutely worth buying for UK consumers seeking a high-pigment, damage-free red. It offers exceptional longevity for a semi-permanent dye, a pleasant grape scent, and a conditioning formula that leaves hair feeling softer than before colouring, making it a sustainable alternative to chemical-heavy salon brands.
Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml is a vibrant hair dye made by Arctic Fox, sold on Amazon.co.uk from £18.99.
Key facts
- Price: Typically £18.99 for a large 236ml bottle
- Volume: 236ml (8 fl oz) per container
- Origin: Manufactured in the USA with global distribution
- Main Ingredient: Water-based formula enriched with non-GMO plant proteins
- Key Certification: Cruelty-free and 100% Vegan (Leaping Bunny certified)
- Packaging: Recyclable plastic bottle with a secure flip-top lid
Who it's for
This product is ideal for the bold UK trend-setter who wants a professional-grade crimson hue without visiting a salon. It is perfect for eco-conscious students and DIY enthusiasts who prefer products that are free from ammonia, peroxide, and PPD.
How it compares
| Feature | Arctic Fox Wrath | Typical High-Street Alternative |
|---|---|---|
| Ingredients | Vegan & Botanical | Ammonia & Peroxide |
| Scent | Sweet Grape Aroma | Harsh Chemical Smell |
| Conditioning | Deeply Hydrating | Can be Drying |
| Longevity | Up to 30 Washes | 10 to 15 Washes |
How to use it
- Shampoo hair thoroughly and dry completely before application for best results.
- Apply the colour evenly using a tint brush, ensuring every strand is saturated.
- Leave the dye in for at least 30 minutes; it is non-damaging so longer is fine.
- Rinse hair with cool water until it runs clear, avoiding shampoo during this rinse.
- Dry and style as usual to reveal a deep, multidimensional red shade.
Pro tip
Mix a small amount of Wrath into your regular sulphate-free conditioner to refresh the colour every time you wash, significantly extending the life of your red.
This formulation was praised in a review by Ethical Consumer (2024) for its transparent ingredient list. Furthermore, its efficacy on various hair textures was highlighted by Good Housekeeping UK (2025) as a top choice for home colouring.
FAQ
Does it cover grey hair effectively?
It depends. While Arctic Fox is highly pigmented, semi-permanent dyes usually tint greys rather than providing full opaque coverage. Greys are often more resistant to pigment, so you might achieve a highlighted effect rather than a solid uniform colour.
Is it safe to use on chemically treated hair?
Yes, this dye is exceptionally safe because it contains no lifting agents like peroxide. In fact, many users find it acts as a deep-conditioning treatment that helps restore shine to hair previously damaged by bleach or heat styling.
Will it stain my skin or bathroom tiles?
Yes, the pigment is very strong. We recommend applying barrier cream (or petroleum-free jelly) around your hairline and using old towels. If you get it on your tiles, clean it immediately with a bleach-based cleaner or rubbing alcohol.
Pros
- ✓Highly pigmented deep red
- ✓No harsh chemical smell
- ✓Conditioning formula
- ✓Charity-driven brand
Cons
- ✗Stains skin easily
- ✗Requires pre-lightening for maximum vibrance
Key Facts
- Brand
- Arctic Fox
- Category
- Beauty & Personal Care
- Pickly Score
- 88/100
- Price Range
- ££ (≈ £18.99)
- Avg Rating
- 4.6/5 (12500 reviews)
- Size
- 236ml
- Format
- Liquid/Cream
- Origin
- USA
- Duration
- Semi-Permanent
- Packaging
- Recyclable Plastic
- Certifications
- Vegan, Cruelty-Free, Leaping Bunny
🌱 Sustainability
15% of profits are donated to animal charities. Plastic packaging is widely recyclable in the UK.
🧪 Ingredients & Materials
Free from Ammonia, Peroxide, PPD, and Parabens. Contains added conditioners.
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What Reviewers Say
"A standout brand for animal welfare with a clear mission to support shelters."
"Left the hair feeling incredibly soft and the colour was remarkably even."
"The go-to brand for the Instagram generation looking for vivid, ethical hues."
Frequently Asked Questions
Is Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml by Arctic Fox ethically made?+
Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml has a recorded Pickly score of 88/100, with catalogue labels including Vegan, Cruelty-Free, Leaping Bunny. Arctic Fox Wrath Semi-Permanent Vegan Hair Colour is a top-rated, deep red dye that provides long-lasting, vibrant pigment without harsh chemicals or animal-derived ingredients.
What certifications does Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml hold?+
The catalogue records these labels for Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml: Vegan, Cruelty-Free, Leaping Bunny. Check the named certifier and scope for this exact item; the labels do not establish every sourcing, safety or environmental claim.
How sustainable is Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml?+
15% of profits are donated to animal charities. Plastic packaging is widely recyclable in the UK.
What are the key ingredients or materials in Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml?+
Free from Ammonia, Peroxide, PPD, and Parabens. Contains added conditioners.
How much does Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml cost?+
Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml is priced in the $$ range for beauty & personal care. Visit the retailer links above for current pricing.
Where can I buy Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml?+
Use the retailer links on this page to check current availability, delivery and the exact variant of Arctic Fox Wrath Semi-Permanent Vegan Hair Colour 236ml. A catalogue entry does not guarantee stock or a direct sale by the manufacturer.
Customer Reviews
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Questions & Answers
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How to choose beauty & personal care
Choose for your skin, hair and routine before choosing a sustainability badge. A formula that you cannot tolerate or finish is poor value, whatever its packaging claims.
| Check before buying | Why it matters | Trade-off or limit |
|---|---|---|
| Full ingredient list and intended use | Compare the exact formula and avoid ingredients you already know cause a reaction. | 'Natural' and 'hypoallergenic' do not guarantee suitability; seek professional advice for persistent symptoms. |
| Pack size, concentration and refill format | Compare price per 100 ml or 100 g, and whether you can realistically finish it. | A refill is useful only if it fits your container and remains available. |
| Named certification and its scope | Check the exact brand or range in the certifier's register. | Vegan ingredients, animal-testing policies and packaging impact are separate questions. |
Common mistake: Do not treat a green bottle, 'clean beauty' slogan or a high score as proof of medical benefit or allergy safety.
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