Ethical Dupes
Equal or higher Pickly score · Equal or lower price band · Food & Nutrition. Selected by score and price band from our independently scored catalogue.

The Cultured Food Company
The Cultured Food Company Natural Sauerkraut (400g)Original: ££ · ethics 89/100
Sorted by Pickly score. Each card shows the delta vs your original.

Lucy Bee Organic Virgin Coconut Oil is a multi-award-winning fair trade oil perfect for high-heat cooking and natural skincare, supporting sustainable farming in the Philippines.

Rare Tea Company
Rare Tea Company's Lost Malawi Souchong is a sophisticated, smoke-dried black tea sourced directly from the oldest tea estate in Malawi, offering unparalleled ethical transparency.

Plantiful
Plantiful's Organic Spaghetti: High-protein, eco-friendly, and great for vegans; made with Italian organic spinach.

Pure Harvest
Discover Pure Harvest's organic Broccoli & Spinach frozen veg, rich in nutrients, sustainably sourced, and offering a 12 month+ shelf life.

Divine Chocolate 70% Dark with Hazelnut is a Fairtrade leader where cocoa farmers own a significant stake in the company, ensuring maximum ethical impact.

Zaytoun Organic Fairtrade Extra Virgin Olive Oil is a premium, ethically-sourced Palestinian oil that supports small-scale farmers while delivering award-winning, peppery flavour.

Hodmedod's
Hodmedod's British Organic Quinoa Flour is a premium, UK-grown gluten-free alternative offering a nutty flavour and superior ethics for sustainable home baking.

Island Bakery
Island Tantaliser Organic Fairtrade Cocoa Powder by Island Bakery is perfect for eco-conscious home bakers seeking a premium, ethically-sourced cocoa with rich flavour and sustainable production.

Discover Loving Foods' Award-Winning Sauerkraut. Organic, unpasteurised, and made in the UK.

HOLOS kombucha Basil & Mint: Organic, vegan refreshment for gut health, tangy & herbaceous.

Minor Figures
Minor Figures Oat Milk Barista Style is a creamy, carbon-neutral dairy alternative engineered for coffee lovers, featuring B Corp certification and a 100% vegan recipe.

The Tofu Co
Island Tofu - Extra Firm by The Tofu Co is a premium UK-made organic tofu offering incredible texture and high protein content for ethical plant-based cooking.
Start with ingredients, dietary suitability and the amount you will actually eat. Compare equivalent serving sizes rather than letting a small pack look cheaper than a larger one.
| Check before buying | Why it matters | Trade-off or limit |
|---|---|---|
| Ingredients, allergens and cross-contact warnings | Read the current packaging, not just an online headline. | Plant-based does not necessarily mean vegan or suitable for an allergy. |
| Unit price and usable servings | Compare price per kilogram or litre and the portion you normally use. | Bulk buying saves little if food expires before you finish it. |
| Storage, shelf life and sourcing scope | Check whether refrigeration and a named certification apply to this exact product. | An organic or fair-trade claim does not describe every nutritional or environmental outcome. |
Common mistake: Treat supplement and wellness claims cautiously; a shopping score is not evidence that a food treats a condition.