Ethical Dupes
Equal or higher Pickly score · Equal or lower price band · Food & Nutrition. Selected by score and price band from our independently scored catalogue.

Loving Foods
Loving Foods Award-Winning *Organic & Made in the UK Sauerkraut (Unpasteurised)Original: ££ · ethics 92/100
Sorted by Pickly score. Each card shows the delta vs your original.

Lucy Bee Organic Virgin Coconut Oil is a multi-award-winning fair trade oil perfect for high-heat cooking and natural skincare, supporting sustainable farming in the Philippines.

Rare Tea Company
Rare Tea Company's Lost Malawi Souchong is a sophisticated, smoke-dried black tea sourced directly from the oldest tea estate in Malawi, offering unparalleled ethical transparency.

Plantiful
Plantiful's Organic Spaghetti: High-protein, eco-friendly, and great for vegans; made with Italian organic spinach.

Pure Harvest
Discover Pure Harvest's organic Broccoli & Spinach frozen veg, rich in nutrients, sustainably sourced, and offering a 12 month+ shelf life.

Divine Chocolate 70% Dark with Hazelnut is a Fairtrade leader where cocoa farmers own a significant stake in the company, ensuring maximum ethical impact.

Zaytoun Organic Fairtrade Extra Virgin Olive Oil is a premium, ethically-sourced Palestinian oil that supports small-scale farmers while delivering award-winning, peppery flavour.

Hodmedod's
Hodmedod's British Organic Quinoa Flour is a premium, UK-grown gluten-free alternative offering a nutty flavour and superior ethics for sustainable home baking.

Island Bakery
Island Tantaliser Organic Fairtrade Cocoa Powder by Island Bakery is perfect for eco-conscious home bakers seeking a premium, ethically-sourced cocoa with rich flavour and sustainable production.

HOLOS kombucha Basil & Mint: Organic, vegan refreshment for gut health, tangy & herbaceous.

Minor Figures
Minor Figures Oat Milk Barista Style is a creamy, carbon-neutral dairy alternative engineered for coffee lovers, featuring B Corp certification and a 100% vegan recipe.

The Tofu Co
Island Tofu - Extra Firm by The Tofu Co is a premium UK-made organic tofu offering incredible texture and high protein content for ethical plant-based cooking.

Minor Figures
Minor Figures Oat Milk Barista Edition is a carbon-neutral, B Corp certified plant milk specifically designed for coffee lovers seeking professional microfoam at home.
Start with ingredients, dietary suitability and the amount you will actually eat. Compare equivalent serving sizes rather than letting a small pack look cheaper than a larger one.
| Check before buying | Why it matters | Trade-off or limit |
|---|---|---|
| Ingredients, allergens and cross-contact warnings | Read the current packaging, not just an online headline. | Plant-based does not necessarily mean vegan or suitable for an allergy. |
| Unit price and usable servings | Compare price per kilogram or litre and the portion you normally use. | Bulk buying saves little if food expires before you finish it. |
| Storage, shelf life and sourcing scope | Check whether refrigeration and a named certification apply to this exact product. | An organic or fair-trade claim does not describe every nutritional or environmental outcome. |
Common mistake: Treat supplement and wellness claims cautiously; a shopping score is not evidence that a food treats a condition.