EWG Verified
Personal-care certification with strict ingredient transparency and safety criteria.
What it is
An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.
How it's verified
Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.
What to look for
The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.
Watch out for
An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.
What it doesn't cover
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Top EWG Verified-certified products
The highest-scoring products in our database that carry EWG Verified certification.
A high-quality, sustainable play set made from PlanWood (recycled rubberwood sawdust) and water-based dyes, designed to foster creativity in young children without the use of plastics or animal-derived finishes.
Natracare
Natracare Organic Cotton Baby Wipes
Natracare Organic Cotton Baby Wipes are the best plant-based choice for sensitive skin, offering a plastic-free and compostable solution with 100% organic cotton material.
Babo Botanicals Sensitive Baby Mineral Sunscreen Lotion SPF 50 is a top-tier vegan sunblock providing high-level protection for delicate UK skin using non-nano zinc oxide.
WUKA Period Wear Basics Hipster offers a reliable, vegan alternative to disposable pads, featuring Tencel fabric and a leak-proof layer for superior UK eco-friendly comfort.
Bio-D Concentrated Fabric Conditioner Lavender is a top-rated UK-made laundry solution that offers plant-based softening and a natural scent without harsh chemicals.
Dr. Bronner's
Dr. Bronner's Liquid Castile Soap Peppermint
The Dr. Bronner's Liquid Castile Soap Peppermint is an essential ethical multi-use cleanser featuring organic oils and a refreshing tingle that replaces 18 different products.
Friendly Soap
Friendly Soap Peppermint and Poppy Seed Shaving Bar
Friendly Soap Peppermint and Poppy Seed Shaving Bar is a top-tier vegan grooming choice that offers a rich, smooth lather and natural exfoliation for sensitive UK skin.
Spruce Rhubarb & Lemon Surface Cleaner is a plastic-free, non-toxic refill spray that eliminates single-use waste while providing a powerful, fresh-scented clean.
Aurelia London
Little Aurelia Sleepy Head Botanical Baby Body Lotion
Little Aurelia Sleepy Head Botanical Baby Body Lotion by Aurelia London is a luxury plant-based moisturiser that uses lavender and chamomile to soothe sensitive skin at bedtime.
Frequently asked
Is EWG Verified the same as 'clean beauty'?+
No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.